Blue Rodeo

MusiCounts, Canada’s music education charity, associated with The Canadian Academy of Recording Arts and Sciences (CARAS), is pleased to announce that Jim has been named as a MusiCounts Ambassador. This news comes just days before the annual JUNO Cup, the rockers vs. the NHL greats that has become a highlight of JUNO week whose proceeds go to MusiCounts initiatives.

In Jim’s words,

“I am very proud to be an Ambassador for MusiCounts. Through the program I have seen a spark light up in so many kids because they got a new piccolo or a new violin and they hear a sound they never thought they could make. I feel like I represent many musicians who would love to inspire others to follow the path into the world of music.”

Jim has long been a champion for music education. In the past, he has supported MusiCounts as a participant in Band Aid Grant celebrations at local schools and represented MusiCounts at fundraising events. In addition to being a driving force behind the JUNO Cup, Jim served as a member of the MusiCounts Advisory Committee for the past seven years, providing valuable artist insight and perspective on how MusiCounts can thrive in its fundraising mission to put more instruments in schools to benefit the children. Jim is a friend of MusiCounts and a shining example to other artists of how their support can help bring music to our schools. Jim joins Nikki Yanofsky as an ambassador for the organization.